Bachelor of Arts-Bachelor of Business
James Cook University
Faculty of Business, Management, Economics and Law
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Contact the university
36899
Trimester
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4 years
Townsville,Cairns, Australia
"Dual degree combining creative and critical thinking from arts with practical business skills, preparing graduates for diverse professional pathways."
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“Develops leadership, strategy, finance and management skills for executives, focusing on innovation, decision-making and organisational growth.”
“Combines AI strategy, automation and data intelligence with real-world industry experience to drive innovation and business performance.”
“Explores AI strategy, automation, data intelligence and machine learning applications to drive innovation and organisational performance.”
“Combines data analysis, predictive modelling and decision analytics with industry experience to drive evidence-based business strategy.”
“Develops skills in data analysis, predictive modelling, decision analytics, visualisation, and evidence-based business strategy.”
“Combines cyber risk governance, data protection and security strategy with practical industry experience and organisational application.”
“Focuses on cyber risk governance, data protection, security strategy, incident response, compliance, and organisational resilience.”
“Combines branding, consumer insight and digital strategy with hands-on industry experience to build advanced marketing expertise.”
“Develops expertise in branding, consumer behaviour, digital strategy, market research, communication, and global marketing practice.”
“Combines strategic leadership, innovation and business planning with practical industry experience to develop advanced management capability.”
Faculty of Business, Management, Economics and Law
Postgraduate
Semester Semester
1 year
Feb 2026
6.5 with no less than 6.0
20000
London Moorgate
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